The Truth About Cover Letters: Quality Over Quantity

# The Truth About Cover Letters: Quality Over Quantity

In my years as a talent acquisition leader, I've seen thousands of cover letters. Some have been so compelling that I've called the candidate immediately. Others... well, let's just say they didn't do the applicant any favors.

Today, I want to share a controversial truth: sometimes, it's better not to include a cover letter at all.

The Power of a Great Cover Letter
A well-crafted, tailored cover letter can be a powerful tool. It can:

- Tell your story beyond your resume

- Demonstrate your passion for the role and company

- Highlight your most relevant achievements

- Show how your unique skills align with the job requirements

But here's the catch: achieving all of this takes time, effort, and careful customization for each application.

When No Cover Letter is Better Than a Bad One
I once received an application with a cover letter that began, "Dear Sir/Madam, I am excited to apply for the position at your esteemed company." It was clear the candidate hadn't bothered to research our company or the specific role. That generic letter did more harm than good.

Remember: Your cover letter is often your first impression. If it's generic, full of typos, or irrelevant to the position, it can actually hurt your chances.

The Decision: To Cover Letter or Not to Cover Letter
Here's my advice:

1. If you have the time and motivation to create a compelling, tailored letter that adds value beyond your resume - do it.

2. If you're applying to multiple jobs and can't customize each letter effectively, it's better to focus on perfecting your resume and omit the cover letter.

3. Always check the application instructions. If a cover letter is required, you must include one. In this case, make sure it's your best work.

Elements of an Effective Cover Letter
If you do decide to write a cover letter, make sure it includes:

1. A strong opening that grabs attention

2. Specific achievements relevant to the role (with metrics if possible)

3. Why you're interested in this particular company and position

4. How your skills align with their needs

5. A call to action expressing your interest in an interview

The Bottom Line
Quality trumps quantity every time. A generic, poorly written cover letter can undermine an otherwise strong application. On the other hand, a thoughtful, well-crafted letter can set you apart from the competition.

So, before you start writing, ask yourself: Can I create a cover letter that will genuinely enhance my application? If the answer is yes, go for it. If not, you're better off letting your resume speak for itself.

Remember, in the world of job applications, sometimes less is more. Make every word count, whether it's in your resume or your cover letter.